I run a skin clinic in Cheadle, I wrote KWEENS, and I use AI every day to run my businesses. I'll show you how to make it work for you too, in plain English, without the fear or the jargon.

“I loved every minute of Penny Dee, one of the most engaging speakers we have ever booked.” Esther, Women in Business Knutsford
If you want simple AI wins you can use straight away, start with my free guide. It works in ChatGPT or Claude, and it costs you nothing.

Award winning speaker, bestselling author and cultural commentator. Keynotes on AI, confidence and sales, delivered with warmth and a little edge, to rooms that leave ready to lead.
3 ways to work with me directly, depending on where you are.
12 weeks, one to one
No nonsense. We move fast, cut the faff, and get the numbers moving. Clinics, chiropractors, any business.
Enquire → One to oneOne to one, bespoke
I look at how you actually work, find the blockers, and in a one to one we get serious AI processes running. Then I show you how to do it yourself.
Enquire → Bring your laptopSmall group, hands on. We get 3 real AI processes running in your business on Claude before you leave. No jargon, just practical help.
Find the next workshop date, or join the waitlist →3 podcasts and counting. Honest, funny and useful, the way a good chat should be.
I'm the Disobedient Blonde, though perhaps not in the way you'd think. I'm disobedient about the quiet rules women are handed, the ones that ask us to be nice, keep our heads down and make ourselves smaller. I question those, calmly, and I help other women do the same.
Speaker, broadcaster, author and cultural commentator. My book KWEENS came from thousands of conversations with women in my clinic, and the patterns that kept surfacing about what quietly shapes their happiness. SkinGoal, Let AI Do It, the clinic and the podcasts all come from the same instinct: to notice what's really going on, and say it plainly.

An idle brain doesn't rest. It devours itself. On flow, and knowing when to stop.
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If a task drains you and someone else can do it, pay them. Time and energy are the actual currency.
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It doesn't matter whether they meant it. The outcome doesn't care about the intention.
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