Penny DeeThe Disobedient Blonde
Hello, I'm Penny

Penny Dee

The Disobedient Blonde
EntrepreneurSpeakerAuthorBroadcaster

I run a skin clinic in Cheadle, I wrote KWEENS, and I use AI every day to run my businesses. I'll show you how to make it work for you too, in plain English, without the fear or the jargon.

Penny Dee, the Disobedient Blonde
Trailblazer of the Year, Cheshire Business Awards 2025
Most Inspirational Speaker, Acquisition International 2024
Podcast Pioneer, Global Women in Leadership 2024
As heard on BBC and LBC

“I loved every minute of Penny Dee, one of the most engaging speakers we have ever booked.” Esther, Women in Business Knutsford

Start here

The easy way in

If you want simple AI wins you can use straight away, start with my free guide. It works in ChatGPT or Claude, and it costs you nothing.

Cover of the free guide, 10 Easy AI Life Hacks for busy women
Free, start here

Let AI Do It

The AI brand for busy women

The little things, handled. My free guide, 10 Easy AI Life Hacks for busy women, is the perfect place to start. Simple wins you can use straight away, in ChatGPT or Claude. It costs you nothing.

Download the free guide →
Penny Dee speaking on stage with a microphone
Speaking and keynotes

Bring me to your stage

Award winning speaker, bestselling author and cultural commentator. Keynotes on AI, confidence and sales, delivered with warmth and a little edge, to rooms that leave ready to lead.

Trailblazer of the YearMost Inspirational SpeakerHeard on the BBC and LBC
The paid work

Work with Penny

3 ways to work with me directly, depending on where you are.

Business coaching

Rapid Revenue 12

12 weeks, one to one

No nonsense. We move fast, cut the faff, and get the numbers moving. Clinics, chiropractors, any business.

Enquire →
One to one

AI consultancy

One to one, bespoke

I look at how you actually work, find the blockers, and in a one to one we get serious AI processes running. Then I show you how to do it yourself.

Enquire →
Bring your laptop

AI workshops

Small group, hands on. We get 3 real AI processes running in your business on Claude before you leave. No jargon, just practical help.

Find the next workshop date, or join the waitlist →
Penny Dee broadcasting
On the air

Come for the chat

3 podcasts and counting. Honest, funny and useful, the way a good chat should be.

Penny Dee speaking to a room
Who is Penny

The Disobedient Blonde

I'm the Disobedient Blonde, though perhaps not in the way you'd think. I'm disobedient about the quiet rules women are handed, the ones that ask us to be nice, keep our heads down and make ourselves smaller. I question those, calmly, and I help other women do the same.

Speaker, broadcaster, author and cultural commentator. My book KWEENS came from thousands of conversations with women in my clinic, and the patterns that kept surfacing about what quietly shapes their happiness. SkinGoal, Let AI Do It, the clinic and the podcasts all come from the same instinct: to notice what's really going on, and say it plainly.

More from Penny

The rest of the world

SkinGoal

Clinical luxury skincare for women 35 to 55. The science, none of the nonsense.

Shop SkinGoal →

DPC Clinic

Advanced skin and aesthetics in Cheadle, the clinical credibility behind it all.

Visit the clinic →

The book

KWEENS, Happiness Decoded. On being unapologetically yourself.

Read KWEENS →
The blog

On my mind

I Don't Find Relaxing Relaxing

An idle brain doesn't rest. It devours itself. On flow, and knowing when to stop.

Read →

I haven't done my own washing in years

If a task drains you and someone else can do it, pay them. Time and energy are the actual currency.

Read →

Get the scissors out

It doesn't matter whether they meant it. The outcome doesn't care about the intention.

Read →
All writing →